{"product_id":"brands-in-the-age-of-ai-9780760395219","title":"Brands In The Age Of Ai","description":"Navigate the complexities of AI in branding  from maximizing benefits to addressing ethical considerations  Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding  consumer engagement  and loyalty  Through thought provoking discussions  Kingsley reveals how AI powered personalization  automation  and data analytics are reshaping the way brands connect with consumers  With AI  brands can now predict preferences  respond in real time  and deliver highly tailored experiences  but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology driven world  Whether you are a marketer  business leader  or branding professional  Kingsley s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision  Inside  you will find  Wide ranging analysis of AI s role in branding  Understand how AI technology enables personalization  responsiveness  and predictive branding  Discussion on the effects of AI use  Consider possible results from the effect of AI on the interplay between brands  people  and digital agents  Real world examples  Learn from brands locate","brand":"Grupo Penta","offers":[{"title":"Default Title","offer_id":48145961156856,"sku":"9780760395219","price":129900.0,"currency_code":"COP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0043\/3016\/0163\/files\/9780760395219.jpg?v=1774651432","url":"https:\/\/bukz.co\/products\/brands-in-the-age-of-ai-9780760395219","provider":"Bukz","version":"1.0","type":"link"}