From the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink,Charles Duhigg’sThe Power of Habit,James Clear’sAtomic Habits,and Daniel Kahneman’sThinking, Fast and Slow
* More than 1.5 million copies sold *New York Times bestseller * Named a Best Book of the Year byThe Economistand the Financial Times
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudgeis about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
SKU: 9780143137009No disponibleEditorial: Penguin BooksFormato: Libro Tapa BlandaNúmero Páginas: 312Idioma: Inglés