Predictably Irrational: The Hidden Forces That Shape Our Decisions

por Dan Ariely
$106.400

Praim Onlain+

Membresía exclusiva

Como socio obtienes 20% OFF en este libro + envío gratis en compras sobre $99.990

Precio normal
$106.400 COP
Precio con Praim
$85.120 COP Ahorras $21.280
Hazte socio por $199.990/año

Detalles del Libro

🏢
Editorial Harper Collins
📦
Proveedor Bukz USA
📐
Formato ["Tapa Blanda"]

Reseña

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
SKU: 9780061353246
📍 Disponibilidad en tiendas
Bukz Las Lomas Cra. 30 #10-335 Trans Inferior, Medellín
✕ No disponible
Bukz Bogotá 109 Cl. 109 #18-39, San Patricio, Bogotá
✕ No disponible
Bukz Viva Envigado Cra. 48 #32B Sur-139, Zona 1, Envigado, Antioquia
✕ No disponible
Bukz Museo de Antioquia Cl. 52 #52-43, La Candelaria, Medellín
✕ No disponible
Bukz Dropshipping 📦 Envío Internacional
✕ No disponible
📦

Información de Envíos

📅 Los envíos se realizan de lunes a sábado a todo el país.

Considerando este punto de referencia, los tiempos de entrega según la promesa de nuestros aliados logísticos son:

🇨🇴

Envíos Nacionales

  • Medellín, Cali y Bogotá: 2-3 días hábiles
  • Otras ciudades: 3-6 días hábiles
🌎

Envíos Internacionales

  • Libros desde España: 25-30 días hábiles
  • Libros desde USA: 25-30 días hábiles
Los tiempos de entrega están sujetos a la disponibilidad de nuestros aliados logísticos.